landing pages
Landing pages engineered for conversion, not just traffic
You are paying to send traffic somewhere. The question is whether that destination is built to convert the specific audience you are sending, or whether it is a generic page that treats every visitor the same. We build dedicated landing pages for paid media campaigns - each one matched to the intent of the traffic, tested against alternatives, and measured by downstream revenue, not bounce rate.
Who this is for
Built for businesses that need results, not reports.
- 01Brands sending paid traffic to homepages or generic service pages
- 02Marketing teams with high click-through rates but low conversion rates
- 03Ecommerce brands running promotions without dedicated campaign pages
- 04Lead generation businesses whose forms get traffic but not qualified submissions
Problems we solve
If any of this sounds familiar, we should talk.
- 01You are spending thousands on ads but sending every click to your homepage
- 02Conversion rates are below 3% and you are not sure why
- 03Your landing pages were built by a web designer, not someone who understands paid media
- 04You have never tested a landing page against an alternative - same page has run for months
- 05Form submissions are high but lead quality is poor because the page attracts the wrong people
- 06Page speed is slow and mobile experience is an afterthought
Our approach
How we build landing pages that convert paid traffic
Intent mapping
We analyse the ad, the keyword or audience, and the offer to understand exactly what the visitor expects to find when they land. The page is built to deliver on that expectation within the first three seconds.
Conversion architecture
We structure each page around a single primary action. Every element - headline, subhead, proof points, imagery, and CTA placement - exists to reduce friction and move the visitor toward that action. Nothing decorative. Nothing distracting.
Build and deploy
Pages are built with performance in mind - fast load times, mobile-first design, and clean code. We handle development in-house and deploy on your existing infrastructure or our own hosting, depending on your needs.
Testing and iteration
Once traffic is flowing, we run structured A/B tests on the highest-impact elements - headlines, CTAs, form length, social proof placement. Each test has a clear hypothesis, a sufficient sample size, and a defined success metric tied to downstream outcomes.
+321%
Lead growth for New Wave Doors
~60%
CPL reduction with intent-matched pages
10,000+
Leads captured across landing pages
What makes Avium different
Not another agency pitch.
- 01Every page is built for a specific campaign and audience - no templates, no one-size-fits-all layouts
- 02We design around the traffic source, matching the visitor's intent to the page experience
- 03Testing is structured with isolated variables and statistical rigour, not random changes
- 04Pages are measured by cost per conversion and lead quality, not page views or time on site
- 05We build and deploy in-house - no handoff to a separate development team that does not understand paid media
Frequently asked questions
Why can't I just send traffic to my website?
Your website serves many audiences and purposes. A landing page serves one. When a visitor clicks an ad with a specific offer or message, they expect the destination to deliver exactly that - not a navigation menu with eight options. Dedicated pages consistently outperform website pages for paid traffic.
What platform do you build landing pages on?
We build custom pages, typically on your existing CMS or as standalone deployments. We do not use template builders like Unbounce or Leadpages unless there is a specific reason to - custom builds give us full control over performance, tracking, and design.
How long does it take to build a landing page?
A single landing page typically takes 7 to 10 working days from brief to deployment. That includes intent mapping, wireframing, design, development, and tracking setup. Ongoing test variations are faster - usually 3 to 5 days.
How do you test landing pages?
We run A/B tests that isolate a single variable at a time - headline, CTA, layout, or form structure. Tests run until we have statistical significance, which typically requires a minimum of 200 conversions per variant. We measure against cost per qualified lead or cost per purchase, not click-through rate.
Do you handle the copywriting?
Yes. Copy is written by the same team that builds the ads and manages the campaigns. This ensures messaging continuity from ad to page, which is one of the biggest drivers of conversion rate improvement.
What conversion rates should I expect?
It depends entirely on your industry, offer, and traffic quality. We do not promise specific conversion rates. What we do promise is a structured approach to testing that improves on your current baseline - and we measure that against real business outcomes, not platform metrics.
Can you optimise my existing landing pages?
Yes. We start with an audit of your current pages, identifying the highest-impact improvements. Sometimes a rebuild is warranted. Often, targeted changes to headline, form, or CTA structure deliver significant gains without starting from scratch.
Do you integrate with my CRM?
Yes. We set up form submissions to feed directly into your CRM - HubSpot, Salesforce, Pipedrive, or whichever platform you use. This is essential for measuring lead quality downstream, which is how we judge page performance.
Next step
Stop wasting paid traffic on the wrong pages
Book a call and we will audit your current landing page setup. If there are conversion gaps, we will show you exactly where they are.
