meta ads
Meta Ads management for brands that need results, not reports
Most Meta ad accounts are built on instinct - broad audiences, recycled creative, and optimisation that amounts to toggling budgets. We build structured acquisition systems on Meta that compound over time. Across our portfolio, that approach has delivered 4.8x average ROAS and 31% lower cost per lead.
Who this is for
Built for businesses that need results, not reports.
- 01Ecommerce brands spending £5K+ per month on Meta with stagnant ROAS
- 02Lead generation businesses tired of rising CPLs and low-quality enquiries
- 03Marketing managers inheriting ad accounts with no clear structure or testing framework
- 04Founders scaling past the point where boosted posts and DIY campaigns work
Problems we solve
If any of this sounds familiar, we should talk.
- 01Your cost per lead keeps climbing but your agency just asks for more budget
- 02You have no idea which creative is actually driving revenue versus clicks
- 03Your campaigns have no testing structure - everything runs in one ad set with five variations
- 04Retargeting audiences are either too broad or completely neglected
- 05You are getting leads but sales cannot close them because intent is too low
- 06Attribution is broken and you cannot tell what Meta is actually responsible for
Our approach
How we structure Meta Ads that scale
Audit and architecture
We map your current account structure, pixel health, conversion events, and audience setup. Then we rebuild the campaign architecture from scratch - clean naming conventions, proper exclusions, and a funnel that reflects how your customers actually buy.
Creative system
We deploy creative in structured test batches. Each round isolates a single variable - hook, format, angle, or offer - so we know precisely what moves performance. Winners graduate into scaling campaigns. Losers inform the next round.
Audience and funnel layering
Prospecting, retargeting, and retention each get dedicated budgets and creative. We build custom audiences from real engagement signals and use lookalikes only where the seed data justifies it. No lazy stacking.
Measurement and iteration
We track cost per qualified lead or cost per purchase - not cost per click. Weekly reviews compare platform data against CRM or backend revenue. Budget shifts are based on contribution margin, not ROAS alone.
4.8x
Average ROAS across Meta portfolio
31%
Lower CPL vs. industry benchmarks
10,000+
Leads generated
+321%
Lead growth for New Wave Doors
What makes Avium different
Not another agency pitch.
- 01We build full-funnel architectures, not single-campaign setups - every stage of the buyer journey has dedicated structure
- 02Creative testing follows a documented framework with isolated variables, not random rotation
- 03We measure against downstream revenue and lead quality, not platform-reported metrics alone
- 04Every account has a named strategist and a creative lead - not a junior running fifteen accounts
- 05We have generated over 10,000 leads across our Meta portfolio with a 31% lower CPL than industry benchmarks. For New Wave Doors, we reduced Meta CPL from £19.90 to under £5 in peak months
Frequently asked questions
What budget do I need to work with Avium on Meta Ads?
We typically work with brands spending £5,000 or more per month on Meta. Below that threshold, the data volume is usually too low for our testing framework to deliver meaningful learnings within a reasonable timeframe.
How quickly will I see results from Meta Ads?
Most accounts see measurable improvements within the first 30 days as we restructure the account and deploy initial creative tests. Meaningful compounding - where the system consistently outperforms previous benchmarks - usually takes 60 to 90 days.
Do you handle creative production or just media buying?
Both. We produce performance creative in-house - static, video, and UGC formats - designed specifically for our testing framework. If you have an existing creative team, we can direct their output within our system instead.
How do you handle attribution with iOS privacy changes?
We use server-side tracking via the Conversions API, combined with UTM frameworks and CRM integration, to build a more complete attribution picture. We never rely solely on what Meta reports in Ads Manager.
What industries do you work with?
We work across ecommerce, home improvement, professional services, and B2B lead generation. The common thread is clients who sell considered purchases - products or services where the customer journey involves more than a single click.
Will I have a dedicated account manager?
Yes. Every client has a named strategist who manages your account directly. We do not use junior media buyers rotating across dozens of accounts.
How do you measure success?
We measure against the metrics that matter to your business - cost per qualified lead, cost per acquisition, or blended ROAS depending on your model. We review platform data alongside CRM and backend revenue weekly.
Can you audit my existing Meta Ads account?
Yes. We offer a standalone account audit that covers structure, creative performance, audience health, pixel setup, and attribution. It comes with a prioritised action plan whether you work with us afterwards or not.
Next step
Get a structured Meta Ads system
Book a call to discuss your account. We will tell you honestly whether we can improve on what you are currently doing - and by how much.
