performance creative
Performance creative that is built to convert, not just look good
Creative is the single biggest lever in paid media. Not targeting. Not bidding. Not budget. The ad itself. Yet most creative is produced based on what looks good in a brand guidelines deck, not what actually drives a click, a lead, or a sale. We produce creative as part of a structured testing system - every asset has a hypothesis, every batch has a purpose, and every winner informs what comes next.
Who this is for
Built for businesses that need results, not reports.
- 01Brands running paid media with stale creative that stopped performing months ago
- 02Marketing teams producing beautiful content that gets likes but not conversions
- 03Ecommerce brands relying on product photography alone with no hook or narrative
- 04Agencies and in-house teams that need a creative testing framework, not just more assets
Problems we solve
If any of this sounds familiar, we should talk.
- 01Your ads all look the same and performance has plateaued
- 02Creative is produced in isolation from the media buying team - no feedback loop exists
- 03You test creative by running five variants at once with no isolation of variables
- 04Your brand guidelines are so rigid that nothing works in a feed environment
- 05You have no idea whether the hook, the format, or the offer is driving performance
- 06UGC is your entire strategy but quality and consistency are unpredictable
Our approach
How we produce creative that compounds performance
Creative audit and angle mapping
We review your existing creative library, competitor landscape, and customer research to identify the messaging angles, hooks, and formats most likely to resonate. This becomes the testing roadmap.
Batch production
We produce creative in focused batches - typically 8 to 12 assets per round - across static, video, and UGC formats. Each batch is built around a specific test: hook variations, format tests, offer framing, or social proof approaches.
Structured testing
Creative enters the ad account through our testing framework. Each test isolates a single variable so results are attributable. We measure against cost per acquisition or cost per lead, not engagement metrics.
Iteration and scaling
Winners move into scaling campaigns with increased budget. The specific element that drove performance - whether hook, format, angle, or proof point - is documented and used to inform the next production batch. This is how creative gets better over time, not worse.
4.8x
Average ROAS across Meta portfolio
31%
Lower CPL through creative-led optimisation
10,000+
Leads generated with performance creative
What makes Avium different
Not another agency pitch.
- 01Creative is produced within a testing framework - every asset has a hypothesis and a measurable outcome
- 02We isolate variables in every test so you know exactly what drove the result
- 03Production covers static, video, and UGC formats - all designed for feed environments, not billboards
- 04The creative team and the media buying team work as one unit, not in separate departments
- 05Our structured approach to creative has contributed to 4.8x average ROAS across our Meta portfolio
Frequently asked questions
Do you produce the creative or just strategy?
We produce everything in-house - static design, short-form video, and UGC coordination. We also provide creative direction for brands with existing production teams who need a performance-led testing framework.
How many creative assets do you produce per month?
Typically 8 to 15 assets per testing round, with most clients running two to three rounds per month. Volume is dictated by test velocity and budget, not arbitrary deliverable counts.
What formats do you produce?
Static images, short-form video (under 30 seconds), carousel ads, UGC-style content, and motion graphics. Every format is built for feed placement first, with variations for Stories and Reels where appropriate.
How do you decide what creative to test?
We start with angle mapping - identifying the core messaging themes, hooks, and objection-handling approaches most likely to resonate with your audience. Each batch is then built around a specific hypothesis derived from previous test results or customer research.
Can performance creative still be on-brand?
Yes, but on-brand and on-guidelines are different things. Performance creative needs to stop the scroll in a feed. We work within your brand identity but adapt it for the context - which sometimes means loosening rigid guidelines that were designed for print or web, not social.
How quickly do you produce creative?
First batches are typically ready within 10 working days of onboarding. Ongoing production runs on two-week cycles aligned with testing cadence.
Do I need to provide product photography or video footage?
Helpful but not essential. We can work with existing assets, produce original content, or coordinate UGC creators. The testing framework works regardless of the production source.
Related services
Next step
Creative that works harder than your current ads
Book a call to discuss your creative pipeline. We will show you where the gaps are and what structured testing could do for your performance.
